What’s the Difference Between Atelier Versace and Versace?

When it comes to luxury fashion houses, Versace is a name that needs no introduction. The Italian label has been synonymous with glamour and opulence for over four decades, and its designs are a favorite amongst the biggest celebrities around the world. However, there is another branch of the brand that is lesser-known but equally impressive – Atelier Versace.

What is Versace?

Founded by Gianni Versace in 1978, Versace has become a global fashion powerhouse over the years. The brand is known for its bold prints, bright colors, and uncompromising aesthetic that celebrates the human body. From clothing to accessories to home decor, Versace offers a wide range of products that cater to an affluent clientele.

What is Atelier Versace?

Atelier Versace, on the other hand, is a haute couture line under the umbrella of Versace. The line was established in 1989 by Gianni Versace himself and focused on creating one-of-a-kind pieces for clients who desired something truly unique. Atelier Versace’s designs are handmade by skilled artisans in Italy using only the finest materials available.

The Difference Between The Two Brands

While both brands share several similarities such as their Italian heritage and commitment to quality craftsmanship, there are some key differences between them:

  • Price: Atelier Versace pieces are significantly more expensive than those from regular Versace collections due to their high-end craftsmanship and exclusivity.
  • Availability: Atelier Versace garments are not readily available; they are only made-to-order for select clients.
  • Aesthetic: Regular Versace collections tend to be more commercial and accessible while Atelier designs push the boundaries of creativity and experimentation.

Which One Should You Choose?

Both Versace and Atelier Versace are excellent choices for anyone looking to invest in luxurious, high-quality fashion. However, if you’re looking for something truly unique and are willing to pay a premium for it, Atelier Versace is the way to go. On the other hand, if you’re more interested in wearable, commercial pieces that still exude a sense of luxury, regular Versace collections are the perfect choice.

In conclusion, while both brands share the same DNA, they cater to different audiences with different needs and preferences. Whether it’s the iconic Medusa logo or the intricate details of an Atelier gown, both brands have left an indelible mark on the fashion industry and continue to inspire new generations of designers and fashion enthusiasts alike.