When it comes to fashion houses, few names are as iconic as Versace. Founded in 1978 by Gianni Versace, the brand has become synonymous with luxury and high fashion.
However, some people may be confused by the presence of two distinct brands – Versus Versace and Versace. In this article, we’ll take a closer look at the difference between these two labels.
History of Versace
Before we delve into the differences between the two brands, let’s first take a brief look at the history of Versace. As mentioned earlier, Gianni Versace founded the company in 1978 in Milan, Italy. The brand quickly gained traction thanks to its bold and daring designs that blurred the lines between high fashion and pop culture.
Unfortunately, Gianni was tragically murdered in 1997 at just 50 years old. His sister Donatella took over as creative director of the brand and has continued to uphold its legacy of bold designs and luxurious materials.
Versus Versace
Versus Versace is a diffusion line of the main Versace brand. It was launched in 1989 with the aim of creating a more accessible line that still maintained the same level of quality and design as its parent label.
One key difference between Versus and mainline Versace is that it focuses more on streetwear-inspired designs rather than couture pieces. This means you’re more likely to find graphic t-shirts, hoodies, sneakers, and denim jackets than you are ball gowns or evening wear.
Collaborations
Another aspect that sets Versus apart from mainline Versace is its collaborations with other brands and designers. For example, they’ve previously teamed up with labels like KITH and Zayn Malik for limited edition collections.
Versace
While both labels carry the Versace name, there are some distinct differences between them. Mainline Versace is known for its luxury items and high-end couture pieces. You’re more likely to find intricate beading, ornate embroidery, and luxurious fabrics like silk and velvet in the mainline collections.
Runway Shows
Another key difference between Versus and mainline Versace is the way their collections are presented. While both labels hold runway shows during fashion week, Versace’s shows are typically more elaborate and over-the-top. They often feature celebrity models and performers, as well as dramatic set pieces and lighting.
Conclusion
In summary, the main difference between Versus Versace and Versace is their Target audience. While both labels carry the same iconic name, they cater to different markets with different styles of clothing. Regardless of which label you prefer, one thing is for certain – Versace will always be at the forefront of fashion innovation and luxury design.