Are you confused about the difference between Versus Versace and Versace? Don’t worry, you’re not alone. While both brands are owned by the same parent company, there are a few key differences between them.
History of Versace
Versace was founded in 1978 by Gianni Versace, an Italian fashion designer. The brand quickly became known for its bold designs and use of bright colors and prints. In the 1990s, Versace became even more popular thanks to high-profile celebrity endorsements from stars like Princess Diana and Elton John.
What Is Versus Versace?
Versus Versace is a diffusion line of the main Versace brand. It was launched in 1989 as a way to offer customers more affordable versions of Versace’s high-end designs.
The brand is known for its edgy, youthful aesthetic and has collaborated with designers like Christopher Kane and J.W. Anderson.
The Differences
While both brands share some similarities in terms of their bold design aesthetic, there are a few key differences between them:
- Price: Perhaps the most obvious difference between the two brands is price. Items from the main Versace line tend to be much more expensive than those from Versus.
- Aesthetic: While both brands are known for their bold designs, they have slightly different aesthetics. Versus tends to be more youthful and edgy, while mainline Versace often includes more glamorous and sophisticated pieces.
- Distribution: Mainline Versace is generally sold in high-end department stores and boutique shops around the world, while you’re more likely to find items from the versus line in fast fashion outlets like H&M or online retailers like Farfetch.
Conclusion
In conclusion, while Versus Versace and Versace are both owned by the same parent company and share some similarities, there are key differences between the two brands in terms of price, aesthetic, and distribution. Understanding these differences can help you determine which brand is right for you based on your style preferences and budget.