If you’re a fashion enthusiast, you’ve probably come across the names Versace and Versus Versace. These two fashion houses have been making waves in the industry for decades, but what sets them apart from each other? In this article, we’ll explore the key differences between Versace and Versus Versace.
The Origins of Versace and Versus Versace
Versace is an Italian luxury fashion brand founded by Gianni Versace in 1978. The brand quickly gained popularity due to its bold designs and use of vibrant colors. Gianni’s untimely death in 1997 led to his sister Donatella taking over as creative director of the company.
Versus Versace, on the other hand, is a diffusion line of the main brand that was launched in 1989. The aim was to create a more accessible range of clothing and accessories for younger audiences. The name “Versus” comes from the idea of opposition – it represents a rebellious spirit that challenges convention.
The Design Aesthetic
One of the main differences between these two brands is their design aesthetic. While both brands are known for their bold designs, they differ in terms of their Target audience.
Versace: The main brand is known for its opulent and luxurious designs that are often adorned with intricate details such as embroidery, sequins, and beading. The brand has a strong focus on glamour and sophistication.
Versus Versace: The diffusion line takes a more youthful approach to design. It features sporty Silhouettes, bold prints, and edgy details such as studs and zippers. The collection is geared towards a younger audience who want to make a statement with their clothing.
The Price Point
Another difference between these two brands is their price point.
Versace: The main brand is known for its high-end luxury clothing, accessories, and fragrances. The price point reflects the exclusivity of the brand, with items ranging from a few hundred dollars to several thousand.
Versus Versace: The diffusion line is more affordable, making it accessible to a wider audience. Items in this collection range from around $100 to $500.
The Target Audience
Versace: The main brand caters to a more mature audience who appreciate luxury and sophistication. Versace designs are often seen on red carpets and at high-end events.
Versus Versace: The diffusion line Targets a younger demographic who are looking for stylish and edgy clothing that makes them stand out from the crowd.
In Conclusion
While both brands share a similar design aesthetic, they cater to different audiences and have different price points. Versace is known for its opulent designs that appeal to those who appreciate luxury, while Versus Versace offers a more youthful and affordable range of clothing and accessories. Whether you prefer the glamour of Versace or the rebellious spirit of Versus Versace, both brands continue to be at the forefront of fashion innovation.