Whats the Difference Between Versus Versace and Versace?

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When it comes to luxury fashion brands, Versace is undoubtedly one of the most recognizable names in the industry. However, you may have heard of a sub-brand called Versus Versace and wondered what sets it apart from its parent company. In this article, we’ll explore the key differences between Versace and Versus Versace.

History

Versace: Founded in 1978 by Italian fashion designer Gianni Versace, the brand quickly rose to fame for its bold designs and use of vibrant colors. In 1997, Gianni was tragically murdered, and his sister Donatella took over as creative director. Under her leadership, Versace has continued to thrive as a luxury fashion house.

Versus Versace: Launched in 1989 as a diffusion line of Versace, this sub-brand was initially Targeted towards a younger audience with more affordable prices. The brand was revived in 2009 with Christopher Kane as creative director before Anthony Vaccarello took over in 2015.

Design Aesthetic

Versace: Known for its opulent designs featuring bold prints, rich fabrics, and intricate detailing, Versace has become synonymous with glamour and luxury. The brand’s signature Medusa logo can be found on many of its products.

Versus Versace: While still incorporating some elements of the mainline brand’s aesthetic, such as bold designs and luxurious fabrics, Versus Versace has a more youthful and edgy vibe. The use of streetwear influences and statement-making details like hardware and zippers are common in the brand’s collections.

Pricing

Versace: As a luxury fashion house, prices for Versace products can be quite high. For example, their iconic Medusa Head t-shirt starts at $350, while a leather jacket can cost upwards of $4,000.

Versus Versace: While still considered a luxury brand, Versus Versace offers slightly more affordable prices. A printed t-shirt from this sub-brand can start at around $200, while a leather jacket is typically priced between $1,500 and $2,000.

Target Audience

Versace: With its high prices and opulent designs, Versace’s Target audience is primarily affluent individuals looking to make a statement with their fashion choices. The brand has dressed numerous celebrities over the years, including Jennifer Lopez and Lady Gaga.

Versus Versace: With a more youthful and accessible aesthetic, Versus Versace Targets a younger audience who are still interested in luxury fashion but may not have the funds to invest in the mainline brand’s higher-priced items.

Conclusion

While both brands share some similarities in their design aesthetic and heritage, there are clear differences between Versace and its sub-brand Versus Versace. From pricing to Target audience to design influences, these two brands offer unique experiences for those looking to invest in luxury fashion. Whether you prefer the glamour of Versace or the edginess of Versus Versace, both brands offer something exciting for fashion enthusiasts.

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