If you’re a fashion enthusiast, you’ve likely come across the names Versace and Versus Versace. Both are luxury Italian fashion brands that have made their mark in the industry.
However, many people are left wondering: what is the difference between Versace and Versus Versace? In this article, we will explore the history and distinguishing features of these two iconic brands.
The History of Versace
Versace is an Italian luxury fashion company founded in 1978 by Gianni Versace. The brand quickly gained popularity for its bold and daring designs that challenged traditional fashion norms. Gianni’s sister, Donatella Versace, took over as creative director in 1997 after Gianni’s untimely death.
Today, Versace is known for its opulent and glamorous designs featuring bold prints, bright colors, and intricate details. The brand offers a range of products including clothing, accessories, fragrances, and home decor.
The History of Versus Versace
Versus Versace is a diffusion line of the main brand that was launched in 1989 by Gianni himself. The line was created as a way to appeal to a younger audience with more affordable prices than the mainline collection.
In 2009, Christopher Kane was appointed as creative director for Versus Versace. He brought a fresh perspective to the brand with his edgy designs that combined streetwear and high fashion elements. After Kane’s departure in 2013, Donatella took over again as creative director.
Today, Versus Versace continues to be an edgier and more youthful version of the mainline collection while still maintaining its high-end status.
The Differences Between the Brands
The main difference between these two brands lies in their Target audience and price point. While both brands offer luxury products with high-end prices, they cater to different markets.
Versace appeals to a more mature audience with its opulent and luxurious designs. It is known for its intricate details, bold prints, and bright colors that exude glamour and sophistication. On the other hand, Versus Versace Targets a younger demographic with more affordable prices and edgier designs that combine streetwear and high fashion elements.
In terms of product offerings, Versace offers a wider range of products including home decor and fragrances while Versus Versace focuses mainly on clothing and accessories.
Conclusion
In summary, while both brands share the same iconic name and Italian heritage, they cater to different markets with different price points and design aesthetics. Versace is known for its opulent glamour while Versus Versace offers a more youthful and edgy take on luxury fashion. Whether you prefer the boldness of Versace or the rebellious spirit of Versus Versace, both brands are sure to make a statement in any fashion lover’s wardrobe.