What Is the Difference Between Visual Design and Graphic Design?

Visual Design and Graphic Design are two terms used to describe the creative process that involves the use of visual elements to communicate a message. Visual design focuses on the aesthetics of a project, while graphic design focuses on the communication aspect.

Visual design is concerned with how something looks, while graphic design encompasses the entire visual experience. Visual designers use various tools such as color, typography, composition and imagery to create an aesthetically pleasing piece of work.

The goal is to capture the viewer’s attention and evoke an emotional response.

Graphic design takes into account all aspects of visual communication, including layout, typography, illustration, photography and other elements. It is used to convey a message visually in a way that is both visually appealing and effective. Graphic designers must consider the context in which their work will be seen in order to create an effective piece of communication.

The two disciplines are closely related but have distinct roles in the creative process. Visual design is often used as a first step in creating a project before graphic design can be applied. Once visual design has been established, graphic designers can take this concept further by adding additional elements such as typography or illustration.


In summary, visual design is focused on creating aesthetically pleasing visuals while graphic design concentrates on developing effective communications through various tools like layout and typography. Both disciplines are necessary for successful projects but understanding their differences will help you create better work.