What’s the Difference Between Visual Design and Graphic Design?

Visual Design and Graphic Design are two fields of design that often overlap, but they’re not the same. Visual Design focuses on the look, feel and overall aesthetic of a project or product. It’s about how an object, image or website looks. It’s about how colors, shapes and typography work together to create an experience that speaks to the user. On the other hand, Graphic Design is more concerned with conveying a message or providing information. It’s about developing a visual language that communicates with the user in a clear and effective way.

Visual Designers are more concerned with creating appealing visuals than conveying meaning or message. They use color theory, composition and typography to create beautiful designs that stand out from the crowd.

Visual designers may not be as familiar with branding or marketing concepts, but they can still create effective visuals for products, websites or campaigns. Graphic designers are focused on conveying meaning through their designs. This includes understanding how branding works, how different elements work together to create an overall message or feeling and how to create visuals that support a particular goal.

Visual design is all about creating an aesthetically pleasing look for a project or product. It’s about choosing colors, shapes and typography that visually appeal to users and draw them in. Graphic design is more focused on conveying meaning through visual elements like text, symbols and images. It requires an understanding of branding, marketing concepts and communication strategies.


In conclusion, Visual Design focuses on the aesthetic appeal of projects while Graphic Design is focused on conveying messages through visuals. Both fields require a great deal of creativity but differ in their purpose – Visual Design creates eye-catching visuals while Graphic Design creates meaningful visuals.