Graphic design and visual design are two terms that are often used interchangeably, but there is actually a difference between the two. Graphic design is an umbrella term that encompasses many subfields such as logo design, typography, page layout, and illustration.
Visual design, on the other hand, specifically focuses on how images are used to communicate messages.
Graphic designers take a holistic approach to designing visual materials that communicate a message or story. They take into consideration the Target audience and the brand identity of a company when creating designs.
They look at all of the elements involved in creating a successful visual communication piece such as typography, color palette, imagery, layout and composition.
Visual designers focus specifically on how images can be used to communicate a message or story. They look at things like color theory, lighting and shadowing effects, imagery selection and composition. They also consider how people will interact with an image on different devices and platforms in order to create an immersive experience for the user.
In summary:
- Graphic Design is an umbrella term that encompasses many subfields such as logo design, typography, page layout and illustration.
- Visual Design focuses specifically on how images can be used to communicate messages through color theory, lighting effects, imagery selection and composition.
The difference between graphic design and visual design is subtle but important; understanding it can help you create better visual materials for your projects. While graphic designers have a broad view of all elements involved in creating successful visuals for communication pieces, visual designers have a more specific focus on how images can be used to convey messages.
Conclusion:
The difference between graphic design and visual designer lies in their focus: while graphic designers take a broader view of all elements involved in creating successful visuals for communication pieces; visual designers focus specifically on how images can be used to convey messages through color theory, lighting effects, imagery selection and composition.