Graphic Design and Visual Design have been used interchangeably in the past, however, there is a distinct difference between the two. Graphic design is a creative process that combines art and technology to communicate ideas.
It is used to create logos, websites, business cards, books and other print materials. Visual design, on the other hand, is the process of creating visual solutions to communication problems. It includes elements such as typography, colour, texture and imagery to create an effective visual outcome.
Graphic Design
Graphic design is all about communicating visually with your audience. Its purpose is to capture the attention of your Target audience and convey information in an effective way.
Graphic designers must be able to think creatively in order to come up with unique solutions for their clients’ needs. They must also have an understanding of colour theory, typography and composition in order to create visually appealing designs.
Visual Design
Visual design is more focused on creating visual solutions for communication problems. It involves using elements such as typography, colour, textures and imagery to create an effective visual outcome. Visual designers must have a good understanding of how colours work together as well as how typefaces interact with each other in order to create a harmonious visual experience.
What’s the Difference Between Graphic Design and Visual Design?
The main difference between graphic design and visual design is that graphic design focuses on communicating visually whereas visual design focuses on creating visual solutions for communication problems. A graphic designer must be able to think creatively in order to come up with unique solutions for their clients’ needs whereas a visual designer must have an understanding of colour theory, typography and composition in order to create visually appealing designs.
Conclusion:
Graphic Design and Visual Design are both important aspects of any creative project but they serve different purposes. Graphic Design focuses on communicating visually whereas Visual Design focuses on creating effective visuals for communication purposes. Both disciplines require different skillsets which should be taken into consideration when starting any creative project.