Graphic design and visual design are often confused for each other. Though they may appear similar on the surface, there are key differences between the two.
Graphic design is a subset of visual design, but it has its own unique set of skills and techniques that differentiate it from other types of design.
At its core, graphic design is an art form with a focus on creating visuals that convey a specific message or idea. It involves the use of shapes, fonts, colors and other visual elements to create a cohesive piece of artwork that conveys a specific concept or idea. Graphic designers must have strong creative and technical skills in order to create unique and effective visuals.
Visual design, on the other hand, is broader in scope and focuses more on creating visual experiences that engage users. It encompasses both graphic design and user interface (UI) design, with an emphasis on designing interfaces that are visually appealing and easy to use.
Visual designers must have knowledge of both graphic design principles as well as user experience principles in order to create effective visuals.
The bottom line:
Graphic design and visual design are both important elements of any digital product or service. While they may appear similar at first glance, there are key differences between the two disciplines that make them distinctly different from one another. Graphic designers create visuals for communication purposes while visual designers focus more on creating engaging experiences for users.
In conclusion, graphic design is focused on creating visuals for communication purposes while visual design takes a more holistic approach by incorporating both graphic design principles as well as user experience principles in order to create engaging experiences for users. Both disciplines are essential components of any digital product or service.