What Is Versace Named After?

Have you ever wondered what the iconic fashion brand, Versace, is named after? Well, wonder no more! The name Versace is actually derived from the founder’s surname – Gianni Versace.

Gianni Versace was born on December 2, 1946 in Reggio Calabria, Italy. He grew up in a family of dressmakers and was exposed to the world of fashion at an early age. In 1978, he founded his own fashion brand and named it after himself – Versace.

Early Days of Versace

In its early days, Versace was a small boutique located in Milan. However, it quickly gained popularity among the elite crowd due to its luxurious designs and high-quality materials. The brand became known for its bold prints, bright colors and sexy Silhouettes.

The Medusa Logo

One of the most recognizable symbols associated with the brand is the Medusa logo. The logo features a head of Medusa with snakes for hair – a symbol from Greek mythology representing power and strength.

Tragic End

Despite its success, the brand faced tragedy when Gianni Versace was murdered on July 15, 1997 outside his Miami Beach mansion by serial killer Andrew Cunanan.

Versace Today

Today, Versace is still one of the most recognized luxury brands in the world. After Gianni’s death, his sister Donatella took over as creative director and has continued to uphold his legacy by creating bold and innovative designs.

  • Versace’s clothing has been worn by numerous celebrities including Lady Gaga, Jennifer Lopez and Beyonce.
  • The brand has expanded beyond clothing to include accessories such as bags and shoes as well as home decor.
  • In 2018, Michael Kors Holdings acquired Versace for $2.1 billion.

Conclusion

In conclusion, the name Versace is derived from the founder’s surname – Gianni Versace. The brand has become known for its luxurious designs and use of bold prints and colors. Despite facing tragedy with the death of its founder, the brand continues to be successful under the leadership of Donatella Versace.