Versace is a name that has become synonymous with luxury and high fashion. Founded by Gianni Versace in 1978, the brand has since become a global phenomenon, known for its bold designs and glamorous aesthetic. But what is the story behind the name Versace?
Early Life of Gianni Versace
To understand the origins of the Versace brand, it’s necessary to delve into the life of its founder, Gianni Versace. Born in Reggio Calabria, Italy in 1946, Gianni grew up in a family that was involved in the fashion industry. His mother worked as a dressmaker and his older brother, Santo, would eventually join him in creating the Versace brand.
The Founding of Versace
In 1978, Gianni founded his own fashion label under the name “Gianni Versace Donna.” The first collection featured bold prints and bright colors, setting the tone for what would become his signature aesthetic. In 1981, he launched a menswear line and shortly after began expanding into accessories such as fragrances and home goods.
The Rise to Fame
Throughout the 1980s and 1990s, Versace became one of the most sought-after fashion brands in the world. Celebrities such as Madonna and Princess Diana were often seen wearing his designs on red carpets and magazine covers. His shows were known for their extravagant sets and celebrity-filled front rows.
The Tragic End of Gianni Versace
Despite his success, Gianni’s life was cut tragically short when he was murdered outside his Miami Beach home in 1997 at age 50. The killer was later identified as Andrew Cunanan who committed suicide eight days after killing Gianni.
The Legacy Continues
After Gianni’s death, his siblings Santo and Donatella took over the management of the brand. Today, Versace continues to be a major player in the fashion industry, with Donatella at the helm as creative director. The brand has expanded into a wide range of products including haute couture, ready-to-wear, accessories, and home furnishings.
The name Versace has become synonymous with luxury and high fashion thanks to its founder Gianni’s bold designs and glamorous aesthetic. Despite his tragic end, his legacy lives on through the continued success of the brand under the management of his siblings.