Gianni Versace was one of the most prominent fashion designers of the 20th century. His name is now a household name synonymous with luxury and glamour.
But have you ever wondered who Versace was named after? In this article, we’ll explore the history behind the iconic brand name.
The Inspiration Behind The Name
Versace’s full name was actually Gianni Maria Versace. He was born on December 2, 1946, in Reggio Calabria, Italy. Gianni grew up in a family of dressmakers and developed a keen interest in fashion at an early age.
When Gianni founded his own fashion label in 1978, he decided to name it after himself – Versace. However, there’s more to the story than just a simple self-naming.
The Mythological Connection
Gianni Versace had a fascination with ancient Greek mythology and art. He often drew inspiration from Greek motifs and incorporated them into his designs. It’s believed that the name “Versace” has its roots in Greek mythology.
According to legend, Medusa was a beautiful maiden who was cursed by Athena to have snakes for hair and turn anyone who looked at her into stone. Perseus, another figure from Greek mythology, defeated Medusa by cutting off her head.
It’s said that Gianni chose the Medusa head as his logo because he identified with her story of overcoming adversity and transforming herself into something powerful and beautiful. The logo became synonymous with the brand and is still recognized worldwide today.
The Legacy Of The Name
Since its inception, Versace has become one of the most recognizable names in high-fashion. The brand is known for its bold prints, vibrant colors, and daring designs that push boundaries.
Today, Versace is still owned by the family of its founder but has expanded beyond just fashion to include fragrances, home decor, and even a luxury hotel chain. The brand’s legacy continues to thrive, thanks to Gianni’s vision and passion for fashion.
Conclusion
In conclusion, Versace was named after its founder Gianni Versace. However, the name has deeper roots in Greek mythology and represents a story of transformation and resilience. The legacy of the Versace name continues to live on today through the brand’s iconic designs and global influence.