Versace is a renowned brand in the fashion industry. The brand is known globally for its luxurious designs and high-quality products.
But have you ever wondered what the brand’s name actually means? In this article, we will explore the history behind the name of this iconic brand.
The Beginning of Versace
Versace was founded by Italian fashion designer Gianni Versace in 1978. Gianni Versace was born in Reggio Calabria, Italy, in 1946. He grew up with a passion for fashion and began his career as an apprentice at his mother’s dressmaking business.
The Inspiration Behind the Name
The name “Versace” comes from Gianni Versace’s last name. However, it has a deeper meaning than just being a surname. According to Gianni himself, he chose the name because it sounded powerful and conveyed strength.
Moreover, he was inspired by the mythology of Medusa, a Greek mythological figure who had snakes for hair and could turn people to stone with just one look. The brand’s iconic logo features Medusa’s head and has become synonymous with the Versace brand.
Legacy of Gianni Versace
Gianni Versace’s designs were innovative and often controversial. He had a unique talent for blending different styles and patterns to create new designs that were both elegant and daring. Sadly, his life was cut short when he was tragically murdered in 1997.
Despite his untimely death, his legacy lives on through his eponymous brand. His sister Donatella took over as creative director after his death and has continued to push boundaries with her designs.
In conclusion, the name “Versace” is derived from its founder’s last name and symbolizes strength and power. The inspiration behind the iconic Medusa logo adds to the brand’s allure and mystique. Gianni Versace’s legacy continues to shape the fashion industry, and his brand remains a symbol of luxury, elegance, and innovation.