What Does the Last Name Versace Mean?

The name Versace is synonymous with luxury and glamour, thanks to the legendary Italian fashion designer Gianni Versace who founded the eponymous brand. However, have you ever wondered what the name Versace actually means?

Origin of the Name
The last name Versace has its roots in Italy and belongs to the southern region of Calabria. It is derived from the Greek word “berzax” which means “dweller by the ford”. The name was originally spelled “Versacci” and was later changed to its current form by Gianni Versace’s father, Antonio.

History of the Name
The history of the Versace family can be traced back to feudal times when they were known as landowners in Calabria. The family’s wealth grew during the 19th century when they started trading in olive oil, silk, and other agricultural products. Later, they diversified into construction and eventually fashion.

The Rise of Gianni Versace

Gianni Versace was born on December 2, 1946, in Reggio Calabria, Italy. He showed an interest in fashion from a young age and moved to Milan in 1972 to pursue his dream of becoming a designer. In 1978, he launched his first clothing line under his own name and soon gained recognition for his bold designs and use of vibrant colors.

The Meaning Behind the Designs

Versace’s designs were often inspired by ancient Greek and Roman art as well as contemporary pop culture. He incorporated bold prints, intricate embroidery, and luxurious fabrics into his collections which appealed to a high-end clientele.

  • Medusa Logo: One of Gianni’s most iconic designs was the Medusa logo which he used on many of his products. The logo represented power, strength, beauty, and mystique.
  • Baroque Prints: Another hallmark of Versace’s designs was the use of baroque prints which were inspired by Italian Renaissance art. The intricate patterns and bold colors added a sense of opulence and drama to his clothing.
  • Safety Pins: In 1994, Versace famously used safety pins to hold together a black dress worn by Elizabeth Hurley at a movie premiere. The provocative look caused a sensation and helped to cement Versace’s reputation as a daring and innovative designer.

The Meaning of the Name Today

Today, the name Versace is still synonymous with luxury and glamour. The brand has expanded into various areas including fragrances, home decor, and accessories while still maintaining its core values of bold designs, high-quality materials, and impeccable craftsmanship.

In conclusion, the last name Versace has its roots in Italy and means “dweller by the ford”. Gianni Versace’s designs were known for their boldness, opulence, and drama which continue to inspire fashion designers today. The brand still represents luxury and glamour, making it one of the most recognizable names in the fashion industry.