If you’re a fashion enthusiast, you’ve probably heard of Versace and Versace Versus. While both brands have a similar name, they are not the same. In this article, we will explore the differences between the two brands.
History
Versace is an Italian luxury fashion brand founded by Gianni Versace in 1978. The brand is known for its bold and extravagant designs that embody Italian glamour. After Gianni’s death in 1997, his sister Donatella took over as creative director and has continued to lead the brand.
Versace Versus, on the other hand, is a diffusion line of Versace that was launched in 1989. The brand was originally called “Versus” but was later renamed “Versace Versus.” The line was created to appeal to a younger audience and offer more affordable options than the main Versace line.
Design Aesthetic
Both Versace and Versace Versus share similar design aesthetics such as bold prints, bright colors, and figure-hugging Silhouettes. However, there are some notable differences between the two brands.
Versace’s designs are often characterized by their opulence and luxury. The brand incorporates premium materials such as silk, leather, and fur into their designs. They also use intricate detailing such as embroidery and beading to create statement pieces.
In contrast, Versace Versus offers a more youthful take on fashion with streetwear-inspired designs. The brand uses edgier materials like neoprene and mesh to create sporty Silhouettes. Their designs often feature bold graphics and contemporary prints.
Pricing
As expected with any luxury brand, Versace’s prices tend to be on the higher end of the spectrum. Their iconic Medusa logo has become synonymous with luxury fashion, which drives up their prices even further.
On the other hand, Versace Versus offers a more affordable option for those who want to own a piece of the Versace brand. While their prices are still higher than average, they are generally more accessible than the mainline Versace collection.
Target Audience
Versace’s Target audience is generally older and more established individuals who can afford luxury fashion. The brand has a loyal following among celebrities and has been worn by the likes of Jennifer Lopez, Lady Gaga, and Beyonce.
In contrast, Versace Versus Targets a younger demographic that is more budget-conscious. The brand appeals to those who want to own a piece of luxury fashion without breaking the bank.
Conclusion
In conclusion, while both brands share similar design aesthetics and heritage, they cater to different Target audiences and price points. If you’re looking for extravagance and opulence in your fashion choices, then Versace might be your go-to brand.
However, if you’re on the hunt for edgy streetwear with a touch of luxury, then Versace Versus might be more up your alley. Regardless of which brand you choose, both offer unique takes on fashion that embody Italian glamour.