Have you ever wondered what the name “Versace” actually means and where it came from? The world-renowned fashion brand has been around for decades and has become synonymous with luxury, style, and glamour.
But what is the story behind its name? In this article, we will explore the origins of the name “Versace” and its connection to religion.
The Beginnings of Versace
Gianni Versace, the founder of the fashion house, was born in Reggio Calabria, Italy in 1946. He was passionate about fashion from a young age and went on to study design in Milan. In 1978, he launched his own fashion brand called “Gianni Versace,” which would later become known as simply “Versace.”
The Meaning Behind the Name
The word “Versace” itself does not have a specific meaning in Italian. However, it is believed that Gianni Versace named his brand after a figure from Greek mythology – Medusa.
In Greek mythology, Medusa was a terrifying creature with snakes for hair. She was so frightening that anyone who looked directly at her turned to stone. However, she was also a symbol of power and strength.
Gianni Versace was fascinated by ancient Greek art and mythology throughout his life. He often incorporated elements of these themes into his designs. The Medusa logo became an iconic symbol of the brand and is still used today.
The Religious Connection
While the name “Versace” may have been inspired by Greek mythology, there is also a religious connection to its meaning.
The word “Medusa” comes from the ancient Greek word μέδω (medo), which means “to protect.” In ancient times, Medusa was seen as a protector against evil spirits and other dangers.
In Christianity, there is also a figure associated with protection – Saint Mark. According to legend, Saint Mark was travelling through Egypt when he came across a lion.
The lion was about to attack him when Saint Mark made the sign of the cross, and the lion fled. This event became a symbol of Saint Mark’s power and protection.
It is believed that Gianni Versace chose the name “Versace” as a nod to Saint Mark’s protection. The Italian word for “Versace” is pronounced “versah-che,” which is similar to the Italian word for “Basilica di San Marco” (St. Mark’s Basilica) in Venice.
In Conclusion
The name “Versace” may have been inspired by Greek mythology, but it also has a religious connection to Saint Mark’s protection. Gianni Versace was known for his love of ancient history and art, and he incorporated these themes into his designs in various ways.
Whether you’re a fashion enthusiast or simply curious about the origins of brand names, understanding the story behind Versace can add another layer of appreciation for this iconic fashion house.
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