When Did the iPod Silhouette Ad Campaign End?

The iPod Silhouette ad campaign was launched by Apple in 2003 to promote the first-generation iPod. This campaign, created by TBWA/Chiat/Day, used Silhouettes of people dancing to white iPod earbuds in iconic locations around the world. The ads featured no words or product shots, just the Silhouettes to create a unique and memorable visual impact.

The ad campaign was wildly successful and helped Apple to establish the iPod as a must-have device. It was praised as an example of effective branding and helped to create a recognizable and iconic image for the iPod. The campaign ran for several years and even spawned a series of interactive websites that allowed users to create their own Silhouettes, customize them with their favorite music and share them with others.

The iPod Silhouette ad campaign ended in 2009 when Apple shifted its focus away from music players to other products such as iPhones, iPads, and Mac computers. Despite this, the campaign had a lasting effect on how Apple is perceived today. Its iconic imagery is still widely recognized around the world as one of the most successful advertising campaigns of all time.

Conclusion:

The iPod Silhouette ad campaign ended in 2009 when Apple shifted its focus away from music players to other products. The iconic imagery created during this time still has a lasting effect on how Apple is perceived today. It stands out as one of the most successful advertising campaigns of all time.