What Is Balance in Graphic Design?

Balance in graphic design is a fundamental element of any successful design. It is the way in which elements are positioned and distributed to create a harmonious visual composition.

Balance can be achieved through the use of size, shape, color, texture and weight. In order for a design to be balanced, all elements must appear to be in equilibrium with each other.

Symmetrical balance is created when both sides of a composition mirror each other. This type of balance is often used in logos and advertisements as it conveys strength and reliability.

Asymmetrical balance occurs when there is an unequal distribution of elements that still appear to have an even weight. This type of balance can create dynamic compositions that draw the viewer’s eye around the page.

Radial balance occurs when elements are arranged around a central point like the spokes on a wheel. Typical applications for radial balance include album covers and magazine spreads where multiple items need to be arranged in an aesthetically pleasing way.


Balance in graphic design is essential for creating visually appealing compositions that are both aesthetically pleasing and functional. It can be achieved through the use of size, shape, color, texture and weight along with symmetrical, asymmetrical or radial arrangements. Achieving balance in graphic design requires careful consideration to ensure all elements are working together harmoniously.