What Is the Balance in Graphic Design?

Graphic Design is a form of visual communication that combines text, images, and other elements to convey an idea or message. It is used in all forms of media, from print to digital, and can be found in publications, websites, advertising, logos, packaging, signage and more. Graphic Designers use a combination of typography, colour theory, imagery and other design principles to create dynamic visuals.

The balance in Graphic Design is achieved through the use of contrast and proportion. Contrast can be created by using different elements such as size, shape and colour to draw attention to certain areas of the design.

Proportion is the relationship between different parts of the design; for example the size or weight of a font relative to other elements on the page. These two principles are essential for creating a visually appealing design that carries its intended message.

A good graphic designer will be able to recognize how different elements interact with each other and use this knowledge to create harmony among them. This involves using various techniques such as kerning (adjusting the space between characters), leading (adjusting line spacing) and grids (structuring content into columns). By understanding how these techniques work together they can create a balanced layout that conveys the right message.

Graphic Designers must also consider how their work will be viewed by its audience. They must take into account factors such as color blindness when choosing colors; contrast ratios when deciding font sizes; legibility when selecting fonts; and accessibility when designing for digital platforms.


At its core Graphic Design is about creating visuals that are both aesthetically pleasing and communicative. Balance is achieved by understanding contrast and proportion, as well as considering factors such as color blindness and accessibility. A good Graphic Designer will have an eye for detail and an understanding of how different elements interact with each other in order to create visually stimulating designs that carry their intended message.