Balance is an important element of graphic design and plays a vital role in how an audience perceives the image it is presented with. Balance refers to the visual weight of elements within a design – how they are arranged in relation to one another and how much attention they draw. There are three main types of balance used in graphic design: symmetrical, asymmetrical, and radial.
Symmetrical Balance is achieved when the elements within a design are arranged so that both sides of the composition are equal or nearly equal in visual weight. This type of balance creates a sense of harmony and order within the design, which can be used to create strong, powerful visuals. Symmetrical balance works best when there is a clear center point that the two sides mirror or repeat one another around.
Asymmetrical Balance occurs when two sides of the composition have unequal visual weight but still appear balanced. This type of balance often utilizes contrast to create interest and draw attention to certain elements within the composition. Asymmetry allows for more creative freedom than symmetry as it allows designers to create unique compositions that still feel balanced and aesthetically pleasing.
Radial Balance is achieved by arranging objects around a central point. This type of balance works especially well for circular designs such as logos or mandalas as it emphasizes the circular shape while also creating interest through its radiating elements. The central point should be the most prominent element in order for radial balance to be successful.
In summary, there are three main types of balance used in graphic design – symmetrical, asymmetrical, and radial – each creating their own unique look and feel within an image. Understanding these types of balance can help designers create visually appealing compositions that draw attention from their audience and communicate their message effectively.
Conclusion: Balance is an important element of graphic design which helps establish order while providing opportunities for creative expression. The three main types of balance used in graphic design include symmetrical, asymmetrical, and radial; each offering their own unique look and feel while helping to create visually pleasing compositions that communicate effectively with audiences.