What Does the Surname Versace Mean?

The surname Versace is quite well-known in the world of fashion, but what does it actually mean? Let’s explore the history and meaning behind this famous Italian name.

Origins of the Name

The Versace family has its roots in southern Italy, specifically in the town of Reggio Calabria. The name Versace is believed to have originated from the Latin word “versare,” which means to turn or to change direction.

The Rise of the Versace Fashion House

In 1978, Gianni Versace founded his eponymous fashion house in Milan, Italy. The brand quickly gained recognition for its bold, colorful designs and luxurious materials.

The Medusa Logo

One iconic element of the Versace brand is its logo: a medusa head surrounded by a circle of Greek key motifs. The medusa head was chosen by Gianni himself because he felt that it represented both beauty and danger. In Greek mythology, Medusa was a gorgon with snakes for hair who could turn people to stone with her gaze.

Versace Today

Although Gianni tragically passed away in 1997, his legacy lives on through his sister Donatella and brother Santo, who now run the fashion house. The brand continues to be known for its bold designs and use of luxurious materials.

  • Versace has expanded beyond clothing to include accessories, home goods, and even hotels.
  • Celebrities such as Lady Gaga and Jennifer Lopez have been known to wear Versace designs on the red carpet.
  • In recent years, Versace has made efforts towards sustainability by using eco-friendly materials and reducing waste.

Conclusion

In summary, the surname Versace originated from the Latin word for “to turn,” and has become synonymous with bold fashion designs and luxurious materials. The brand’s iconic medusa head logo represents both beauty and danger, and the Versace family continues to lead the fashion industry today.