What Are Types of Product Design?

Product design is the process of creating a new product to be sold by a business to its customers. It involves the creation of both physical products and digital products.

The process typically includes research, concept development, engineering, market analysis, prototyping and testing. Each step in the process is important in ensuring that a successful product is created that meets customer needs and expectations.

Types of Product Design

Product design can encompass a wide range of different types of products. Physical products are tangible objects such as furniture, clothing, toys, electronics, appliances, and so on.

Digital products are digital versions of physical products such as software programs or apps. Product design also includes services such as consulting services or web hosting services. Additionally, product design can refer to interfaces such as websites or mobile apps.

The Design Process

The product design process usually begins with research into customer needs and wants. This helps inform the concept development stage which is where ideas for possible products are generated and explored.

Next comes the engineering stage where prototypes are designed and built based on the concept designs created during the concept development phase. After this comes market analysis which involves researching the Target market for the product to determine if there is a need for it among consumers and if it will be profitable for the business. Finally comes prototyping and testing which involves building a prototype of the final product so it can be tested by potential consumers before being released onto the market.


Product design is an important part of any business’s strategy for creating successful products that meet customer needs and wants. Product design encompasses a wide range of different types of products such as physical goods, digital goods, services, and interfaces. The typical design process involves research into customer needs followed by concept development along with engineering, market analysis prototyping, and testing before releasing a final version onto the market.