What Are the Three Types of Product Design?

Product design is the process of creating, developing, and manufacturing products. It involves the integration of art, technology, and engineering to create a product that meets or exceeds customer expectations. Product design includes a wide range of disciplines from industrial design to graphic design and from software engineering to product marketing.

Industrial Design: Industrial design focuses on the aesthetics and usability of the product. It is often seen in products such as furniture, appliances, electronics, toys, and other everyday items. Industrial designers use their creative abilities to create designs that are visually pleasing while also being functional.

Graphic Design: Graphic design involves creating visual representations of products using images, text, and other elements. Graphic designers work with product designers to create logos and packaging designs for products. Graphic designers also help to communicate product features in a way that is both visually pleasing and informative.

Software Engineering: Software engineering is concerned with the development of computer programs used in product design. Software engineers develop new software applications or use existing applications to make a product easier to use or more efficient. They also help ensure that the software used in product design is secure and reliable.

Product Marketing: Product marketing involves the promotion of products in order to generate sales. Product marketers work with product designers to develop effective advertising campaigns that will attract customers. They also work with retailers to ensure that products are available in stores when they are released.

These are just some of the disciplines involved in product design.

Each discipline plays an important role in creating successful products that meet customer needs. By combining all these disciplines together, companies can create innovative products that stand out from the competition.


Product design is an essential part of any successful business venture as it ensures customer satisfaction by creating high-quality products that meet customer requirements. The three main types of product design include industrial design, graphic design, software engineering, and product marketing which all have their own unique set of skills required for successful completion.