What Are the Three Types of Balance in Graphic Design?

Balance is a fundamental design principle used in graphic design. It is the visual equilibrium that allows elements on a page to be visually appealing, organized and easily readable.

Balance is achieved when elements are arranged within a design in such a way that no single aspect overpowers the others. There are three types of balance in graphic design: symmetrical, asymmetrical and radial.

Symmetrical Balance: Symmetrical balance, also known as formal balance, is when each side of an image or layout reflects each other exactly. All elements are distributed in an equal manner and have the same visual weight. This type of balance is commonly used for classic designs and formal communication.

Asymmetrical Balance: Asymmetrical balance, also known as informal balance, occurs when objects or elements of different sizes are arranged unevenly on either side of an invisible center line. This type of balance is often used to create visually exciting compositions by emphasizing one side more than the other. It’s often seen in more modern designs.

Radial Balance: Radial balance occurs when all elements radiate out from a central point or axis. It’s used to create interesting patterns and effects within a layout or image, while providing visual harmony without relying on symmetry or strict alignment.

Conclusion:

Graphic designers use these three types of balance to achieve visual harmony within their designs. Symmetrical balance conveys formality and stability; asymmetrical balance can add energy and excitement; and radial balance creates intricate patterns with strong focal points. Knowing how to use each type of balance can help designers create aesthetically pleasing designs that communicate effectively.