What Are Signs in Graphic Design?

Graphic design is a form of communication, and signs play an important role in that communication. Signs are visual symbols that convey meaning to viewers.

They can be used to advertise goods and services, alert customers to hazards, or simply provide directions. Signs come in all shapes and sizes, from simple two-dimensional images to elaborate three-dimensional displays. Regardless of the format, signs are essential components of any graphic design project.

Types of Signs

The most common type of sign is a printed sign. These are usually made of paper or plastic and feature a variety of colors, fonts, and images to attract attention.

Printed signs can be seen in stores, restaurants, and other public places. Another type is a digital sign which uses technology such as LCD screens or projection systems to display messages.

Purpose of Signs

The purpose of signs in graphic design is to communicate information quickly and effectively. They should be easy to read and understand, with the message being clear at a glance. Signs should also be visually appealing so that they stand out from the surrounding environment.

Signs for Branding

Signs can also be used for branding purposes. This means that they are designed in such a way as to create an association between the sign and the business or organization it represents. This type of sign should have colors, fonts and images that reflect the company’s brand identity.


Signs play an important role in graphic design projects by communicating information quickly and effectively while also providing visual appeal. They come in various shapes and sizes depending on the purpose they serve, such as advertising goods or services or creating associations with businesses or organizations through branding.