Visual communication is a form of communication that uses visual elements to inform and influence viewers. Visuals can be used to convey ideas, thoughts, feelings, and even complex scientific theories.
Visual communication can range from a simple diagram or image to a complex animation or multimedia presentation. Graphic design is the process of creating visuals to communicate an idea, message, or concept. Graphic design encompasses various forms of visual communication including logos, illustrations, and typography.
Graphic design often involves the use of color, shape, and line to create visuals that effectively communicate an idea or message. A graphic designer has the skills necessary to create visuals that are visually appealing and effective. Graphic design also encompasses the use of various software applications such as Adobe Photoshop and Adobe Illustrator which are used to create illustrations and other visuals.
Visual communication and graphic design are related but distinct concepts. Visual communication does not necessarily involve the creation of visuals as graphic design does.
Visual communication may involve the use of existing visuals such as photographs or videos which can be used to convey information without creating new visuals from scratch. However, in order for these visuals to effectively communicate an idea or message they must be carefully selected and arranged according to established principles of visual composition such as balance, contrast, hierarchy, etc.
Graphic design on the other hand involves creating original visuals from scratch in order to effectively communicate an idea or message in a visually appealing way. Graphic designers have the skills necessary to create effective visuals through careful selection and arrangement of elements such as color, shape, line etc., as well as knowledge about typography and composition principles which enable them to create visually appealing designs that successfully convey a desired message or concept.
Conclusion: Therefore it is clear that while visual communication involves using existing visuals or multimedia presentations in order to convey information; graphic design involves creating original visuals from scratch in order to effectively communicate an idea or message in a visually appealing way.