Is Visual Communications the Same as Graphic Design?

Visual communications and graphic design are both creative fields that focus on visual elements. Visual communication is a broad term that encompasses many different areas of design, including graphic design, typography, and illustration.

Graphic design is a subset of visual communication that focuses specifically on the layout, organization, and manipulation of visual elements.

At its core, graphic design is about creating visually pleasing and effective designs for various purposes. This includes creating logos, websites, posters, flyers, brochures, packaging designs, business cards and more.

Graphic designers use a variety of tools to create these designs such as Adobe Photoshop and Illustrator as well as other software programs.

Visual communication is a much broader field than graphic design and encompasses many different aspects of visual media. Visual communication can involve creating images for advertising or marketing materials as well as designing images for television or film projects.

It can also involve designing interactive elements such as infographics or interactive presentations.

Visual communications also involves understanding how people process information visually. Graphic designers need to understand the principles of color theory in order to effectively create visuals that will be appealing to their audience. They also need to understand the fundamentals of typography in order to ensure their designs are legible and easy to read.


While both visual communications and graphic design involve working with visuals, they are two distinct disciplines with their own unique skillsets and applications. Visual communications encompasses a wider range of disciplines than graphic design does while still utilizing the same principles of color theory and typography.