Is Graphic Design and Graphic Communication the Same Thing?

Graphic Design and Graphic Communication are two concepts that are often used interchangeably, but they are actually quite different. While Graphic Design is the practice of creating visual designs and communicating ideas through visuals, Graphic Communication is a form of communication that consists of both verbal and visual elements.

Graphic Design is the process of creating visuals to communicate a message. It includes the use of type, color, and imagery to create an effective design that communicates a specific message or concept.

Graphic Designers use various tools such as Adobe Photoshop or Illustrator to create their designs. In order to create effective visuals, designers must be familiar with design principles such as composition, balance, contrast, proportion, etc.

Graphic Communication, on the other hand, is more than just visuals; it also involves verbal communication. Graphic Communication consists of several elements such as words, images, symbols and typography in order to get a point across. Unlike Graphic Design which focuses more on visual techniques for communicating ideas, Graphic Communication incorporates verbal elements such as copywriting in order to convey a message more clearly and effectively.

Graphic Design and Graphic Communication both have their own unique roles in helping people communicate their message effectively. While one focuses on visual elements for communicating ideas, the other takes into account both verbal and visual elements in order to achieve its goal. Both approaches are necessary in today’s world of communication as they help create effective visuals that can be used for marketing purposes or simply just conveying information to an audience.

Conclusion:

No matter what one’s goal is in terms of communication – whether it’s marketing or simply conveying information – it’s important to understand the difference between Graphic Design and Graphic Communication; while they may seem similar at first glance, both approaches have their own unique roles when it comes to effectively conveying a message.