Have you ever wondered what the name behind the luxury fashion brand Versace is? Well, wonder no more because we have got all the details for you!
The Birth of Versace:
The man behind the brand is Gianni Versace. Born in Reggio Calabria, Italy in 1946, Gianni was the youngest of four siblings.
His mother was a dressmaker and instilled a love for fashion in him from a young age. He started his career in fashion by working with his mother and designing clothes for local theater productions.
The Rise to Fame:
In 1978, Gianni launched his own brand ‘Versace’ with his brother Santo and sister Donatella. The brand quickly became popular due to their bold designs and use of vibrant colors. They were known for their innovative designs that mixed elements of rock and roll with high fashion.
The Iconic Medusa Logo:
One of the most recognizable symbols associated with Versace is their Medusa logo. This iconic emblem features the head of Medusa – a female figure from Greek mythology known for her beauty. The logo symbolizes power, strength, and beauty – all values that are integral to the Versace brand.
- Fun Fact: The inspiration behind the Medusa logo came from Gianni’s love for Greek mythology.
Legacy:
Gianni Versace’s sudden death in 1997 was a huge loss to the world of fashion. However, his legacy continues to live on through his brand which has expanded beyond just clothing into accessories, fragrances and even home decor.
The Future of Versace:
In 2018, Michael Kors Holdings Limited acquired Versace for $2.12 billion USD. Despite this change in ownership, Donatella still remains as creative director and continues to uphold the brand’s legacy.
The Bottom Line:
The name behind the luxury fashion brand Versace is Gianni Versace. His bold designs and use of vibrant colors quickly made his brand popular and iconic in the fashion world.
The Medusa logo, a symbol of power, strength, and beauty is one of the most recognizable logos in the world. Despite Gianni’s sudden death, his legacy continues to live on through his brand which has expanded beyond just clothing.