Graphic design is an important part of the modern world. It helps create visually appealing products that draw people in and encourage them to take action.
Graphic design plays a major role in advertising, branding, and product packaging. The Philippines has become a leader in graphic design thanks to the pioneering and mentoring of some of its most talented and influential designers.
The father of Philippine graphic design is Jose Tence Ruiz, often referred to as the “Godfather” of Philippine graphic design. He was the first Filipino designer to win an international award for his work on the logo for Shell Philippines.
His influence on the Philippine graphic design scene can be seen in his use of typography, vibrant colors, and images that were inspired by traditional Filipino art forms like tattooing and weaving. He also created some of the most iconic logos used by local companies like San Miguel Corporation and Philippine Airlines.
Ruiz mentored many other prominent figures in Philippine graphic design such as Romy Vitug, who is known for his minimalist aesthetic; Raul Isidro, who is credited with introducing computer-aided design into the industry; and Virgilio Aviado, who was one of the first designers to embrace digital technology to create stunning visuals for clients. These designers have all helped shape modern Philippine graphic design by introducing innovative concepts and techniques that have become standard practices today.
In addition to these individual pioneers, there are organizations such as Design Center Philippines that have provided support for local designers through grants, workshops, seminars, and other resources. The organization has also spearheaded events such as Manila Design Week which bring together professionals from all over the country to share ideas and discuss emerging trends in graphic design.
The pioneering efforts of Jose Tence Ruiz and other influential figures have helped create a thriving industry for graphic design in the Philippines today. Their commitment to excellence has set an example for future generations of Filipino designers who will continue to push boundaries and create amazing visuals that can be seen around the world.
Conclusion: Jose Tence Ruiz has been considered as “The Godfather” of Philippine Graphic Design due to his pioneering work on various iconic logos used by local companies like San Miguel Corporation & Philippine Airlines while mentoring many other prominent figures like Romy Vitug & Raul Isidro which eventually helped shape modern Philippine Graphic Design with innovative concepts & techniques becoming standard practices today.