Graphic design is an art form that has been around for centuries, but modern graphic design as we know it today, was pioneered in the early 20th century by a handful of creative innovators. Among them, Jan Tschichold, Herbert Bayer, and El Lissitzky are widely considered to be the pioneers of modern graphic design.
Jan Tschichold
Jan Tschichold was a German typographer and book designer who is credited with bringing modernism to typography. He wrote extensively on the principles of typography, and his theories on page composition and layout were revolutionary at the time.
He advocated for simple, clean designs that made use of space and colour in an effort to create visual harmony. He also developed a set of typographic guidelines known as “the New Typography” which is still used by many designers today.
Herbert Bayer
Herbert Bayer was an Austrian painter, designer, photographer, and architect who is considered one of the most influential designers of the Bauhaus movement. His designs were based on simple geometric shapes and bright colors; he was also one of the first to create sans-serif typefaces. His works were highly influential in defining what we now consider to be modern graphic design.
El Lissitzky
El Lissitzky was a Russian artist who is most famous for his pioneering work in Constructivist art and architecture. He developed a style called “Proun” which combined elements of Cubism and Futurism with Constructivist principles. His works were highly influential in defining what would become modern graphic design.
Conclusion:
The work of Jan Tschichold, Herbert Bayer, and El Lissitzky has had a lasting impact on the world of graphic design. These three pioneers are widely considered to be the fathers of modern graphic design; their works revolutionized how we think about composition, layout, colour theory, typeface selection, and more — all elements that are integral to modern graphic design today.