Who Owns Hermes Australia?

Hermes is a luxury brand known for its iconic Birkin and Kelly bags, silk scarves, and other high-end fashion items. The brand has a strong presence in Australia, but who owns Hermes Australia?

The Ownership of Hermes Australia

Hermes Australia is a subsidiary of Hermes International, which is a French luxury goods company founded in 1837 by Thierry Hermes. The company has been family-owned for over five generations and is currently run by Axel Dumas, who is the sixth-generation descendant of the founder.

In Australia, Hermes operates through its wholly-owned subsidiary called Hermes Sellier Australia Pty Ltd. The company was incorporated in 2000 and is based in Sydney.

The History of Hermes in Australia

Hermes has had a presence in Australia since the early 20th century when it started selling its products through local retailers. In 1980, the company opened its first standalone store in Sydney’s Queen Victoria Building. Today, there are four Hermes boutiques located across the country – two in Sydney, one in Melbourne, and one in Brisbane.

The brand has also collaborated with local artists and designers to create unique collections that reflect Australian culture. For example, it partnered with artist Anna-Wili Highfield to create a series of animal sculptures made from paper and leather.

The Impact of COVID-19 on Hermes Australia

Like many other luxury brands, Hermes has been impacted by the COVID-19 pandemic as retail stores have had to close temporarily due to lockdowns and social distancing measures. However, the company has adapted by focusing on its online sales channels and offering virtual appointments with personal shoppers.

Despite the challenges posed by the pandemic, Hermes remains committed to providing exceptional customer service and maintaining its reputation as one of the world’s most prestigious luxury brands.

Conclusion

In conclusion, Hermes Australia is owned by its parent company – Hermes International – which has been family-owned for over five generations. The brand has a long history in Australia and operates four standalone boutiques across the country. While the COVID-19 pandemic has presented challenges, Hermes remains committed to providing exceptional customer service and maintaining its reputation as a leader in luxury fashion.