When it comes to graphic design, the font is king. The font you select for your project can make or break the end result, so it pays to get it right from the start.
With hundreds of font choices available, how do you narrow down your selection? There are a few things to consider when selecting a font for your project.
Aesthetics
The aesthetic appeal of a font is obviously paramount. You want something that appeals to the eye and looks good on paper. That means considering things like weight, spacing and size.
Does the font have an interesting shape or texture? Are there any unique letterforms or special characters? All these aspects will contribute to the overall look and feel of the finished product.
Legibility
When selecting a typeface, legibility should also be taken into account. This is especially important if you’re designing something that will be read at a distance or on a small screen.
Consider factors such as kerning (the space between letters), tracking (the overall space between words) and x-height (the height of lowercase letters). All these elements can affect how easily your text can be read.
Function
The function of the text is also important. Are you creating a headline or body copy?
Are you using it for titles or labeling? Knowing what function each piece of text serves in your design will help you choose an appropriate typeface.
Conclusion
At the end of the day, choosing which font is best for graphic design comes down to personal preference and practicality. Consider aesthetics, legibility and function when making your selection and don’t be afraid to experiment with different fonts until you find one that works best for your project.