When Did Minimalism in Graphic Design Start?

Minimalism in graphic design has been a popular aesthetic for decades, but when did it first become popular? The minimalistic movement in graphic design began to take shape in the late 1960s and early 1970s, as a reaction against the bright, graphic-heavy designs of the 1950s and 1960s.

During this time, designers began to experiment with more abstract forms of expression to express their ideas. This led to a focus on simplification and reduction of elements in design.

Designers sought to create something that was less cluttered and easier for viewers to understand. The idea was to focus on the most important elements and present them in an uncluttered way.

The minimalist aesthetic was further developed by legendary figures such as Dieter Rams, who is often credited with creating the modern style of minimalism. Rams’ work focused on simple forms and shapes, often using black and white as his primary colors.

He believed that good design should be unobtrusive and should not draw too much attention to itself or distract from its purpose.

Rams’ influence can be seen in many modern designs today, such as Apple’s stark white product packaging or Google’s logo which consists of just four colors. His principles are still widely used by designers today who strive for simplicity and clarity in their work.

Minimalism has become an important tool for many designers today who seek to create clean, effective designs that stand out from the crowd without being overly complex or crowded. It is an aesthetic that will continue to be used for years to come.

Conclusion:

When did minimalism in graphic design start? Minimalism in graphic design began to take shape during the late 1960s and early 1970s as a reaction against the bright, graphic-heavy designs of earlier eras. This style was further developed by legendary figures such as Dieter Rams whose principles are still widely used by designers today who strive for simplicity and clarity in their work.