Graphic design tracking, also known as kerning, is an essential design skill that allows designers to create visually appealing typefaces. Tracking is the process of adjusting the space between individual letters of a word or phrase. It’s one of the most basic typographical skills and has been used for centuries to make text more readable.
Tracking is especially important when it comes to creating a typeface that looks professional and attractive. When done correctly, tracking can make text look more balanced and organized by spacing out the letters evenly. It can also be used to create a variety of different text effects like creating emphasis on certain words or making text stand out from the background.
For example, wide tracking can be used to indicate a pause or break in a sentence or paragraph. Tight tracking can be used to emphasize a word or phrase by making it appear larger than its surrounding text.
Tracking also plays an important role in creating legible text. A typeface with too much or too little tracking can make it hard for readers to read the words clearly.
Tracking is usually done with a special software program like Adobe InDesign or Illustrator, although it can also be done manually with rulers and pens. The software allows designers to adjust the space between characters quickly and easily, while manual tracking requires more time and patience. When using software programs for graphic design tracking, it’s important to keep in mind that different fonts require different amounts of space between characters for optimal visual appeal.
Graphic design tracking is an essential typographical skill that allows designers to create visually appealing typefaces quickly and easily. With the right tools and techniques, designers can create beautiful typefaces that are both legible and attractive.
By taking into account font size, spacing, and other elements when adjusting the space between letters, designers can create stunning designs that look professional and polished.
Conclusion: What Is Tracking in Graphic Design? Tracking in graphic design is an important typographical skill which allows designers to adjust the horizontal space between characters in order to achieve optimal visual appeal in their designs. By using the right tools and techniques such as software programs like Adobe InDesign or Illustrator, as well as manual methods such as rulers and pens, designers are able to create attractive typefaces that are both legible and visually pleasing.
10 Related Question Answers Found
Tracking in graphic design is an important concept to understand. It is a spacing technique used to adjust the horizontal space between letters and words in a line of text. It is also used to adjust the spacing of larger blocks of text, such as headlines and captions.
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