What Does Tracking Mean in Graphic Design?

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Tracking in graphic design is an important concept to understand. It is a spacing technique used to adjust the horizontal space between letters and words in a line of text. It is also used to adjust the spacing of larger blocks of text, such as headlines and captions.

Tracking can be adjusted by either increasing or decreasing the amount of space between characters. This can be done manually, but it’s much easier to use a software program such as Adobe Photoshop or Illustrator. By adjusting tracking, it’s possible to create visual effects in typography that can’t be achieved by simply changing font size or typeface.

Tracking can be used for various purposes, such as making text more readable or creating emphasis on certain words or phrases. Using tracking also helps designers create a sense of balance in their work, allowing them to make text look more aesthetically pleasing. Tracking also helps designers achieve uniformity in their designs, allowing them to maintain consistency across different pieces and projects.

Adjusting tracking is especially important when designing logos and other branding materials, since incorrect spacing could lead to confusion regarding the company’s name and message. For example, if there is too much space between characters in a logo, it may appear sloppy or unprofessional – whereas if there isn’t enough space between characters, the logo may become illegible.

To sum up, tracking plays an important role in graphic design by allowing designers to adjust the spacing between characters and words for aesthetic or functional purposes. From creating emphasis on certain words to ensuring legibility in logos and branding materials – understanding how tracking works can help designers create better-looking designs that are effective at conveying their intended message.

Conclusion:

In conclusion, tracking is an essential tool for any graphic designer looking to achieve professional results with their projects. By understanding how tracking works and how it can be adjusted for various purposes, designers can ensure that their work looks balanced and aesthetically pleasing while remaining legible and conveying the right message within their designs.

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