What Is Topography in Graphic Design?

Topography in graphic design is the art of arranging text and images on a page or screen. It’s the way in which designers combine elements like typefaces, colors, lines, shapes, and images to create visual appeal. Topography is an important component of graphic design because it helps create a visually appealing layout that communicates a message effectively.

Topography involves working with typefaces, or fonts. Fonts are the individual letterforms used to compose words and sentences.

They can range from traditional serif styles to modern sans serif styles. They come in all different sizes and weights, which can be used to add emphasis or hierarchy to a design. Color and contrast are also important when it comes to topography.

Designers use color to draw attention to certain areas of a page or screen. Contrast is also used to create visual tension between elements.

For example, if you have two blocks of text with different font sizes, the larger one will stand out more than the smaller one. Lines are also used in topography as they can help break up text blocks into more manageable chunks and add structure.

Topography also involves arranging images on a page or screen. Images can range from illustrations and photographs to symbols and icons.

Designers use these elements to tell stories, evoke emotions, and draw attention. They often use size, color, contrast, positioning, and scale to create visually interesting compositions.


Topography in graphic design is an essential skill for any designer as it helps create effective visuals that communicate messages effectively. It involves working with typefaces as well as color, contrast, lines, shapes and images to create visually appealing layouts.