Are you a fan of the stylish Gucci ads? Have you ever wondered what song is playing in the background of those captivating ads?
Look no further, we have got you covered. In this article, we will delve into the world of music in Gucci ads and find out what makes them so captivating.
The Power of Music in Advertising
Music has always been an integral part of advertising since the inception of radio and television commercials. It has the power to evoke emotions and create a lasting impact on viewers. The right music can make a commercial memorable, and that’s precisely what Gucci has been doing with its ad campaigns.
What Is the Song in the Gucci Ad?
Gucci has featured some iconic songs in its ads over the years, from Blondie’s “Heart of Glass” to Florence and The Machine’s “Shake it Out.” However, one song that stands out is “The Less I Know The Better” by Tame Impala. This song was featured in Gucci’s 2016 Pre-Fall campaign video titled “Soul Scene,” directed by Glen Luchford.
About ‘The Less I Know The Better’
“The Less I Know The Better” is a psychedelic pop song by Australian band Tame Impala. It was released as a single from their third studio album “Currents” in November 2015. The song features Kevin Parker’s falsetto vocals, groovy bassline, and catchy guitar riffs that make it an instant hit.
Gucci’s ‘Soul Scene’ Ad Campaign
Directed by Glen Luchford, Gucci’s 2016 Pre-Fall campaign video titled “Soul Scene” was set in a dancehall reminiscent of London’s Northern Soul scene from the 60s. The video features young people dressed impeccably in Gucci outfits dancing to Tame Impala’s “The Less I Know The Better.”
The Impact of Music in Gucci Ads
Gucci has always been known for its iconic fashion, but its ad campaigns have left a lasting impact on viewers due to the music they feature. From Blondie’s classic hit to Tame Impala’s psychedelic pop, Gucci has always managed to create a perfect synergy between music and fashion.
Conclusion
Music plays a significant role in advertising, and Gucci has mastered the art of using it effectively. The use of Tame Impala’s “The Less I Know The Better” in their 2016 Pre-Fall campaign video was a stroke of genius that left an indelible mark on viewers. We can’t wait to see what other iconic songs Gucci has in store for us in their future ad campaigns.