If you’re wondering about the song in the Gucci Guilty advert, you’re not alone. Many people are drawn to the advertisement’s captivating visuals and the music that accompanies it. In this article, we’ll explore what song is used in the Gucci Guilty advert and why it’s a perfect fit for the brand.
The Song: “Orchid” by Blood Orange
The song used in the Gucci Guilty advert is “Orchid” by Blood Orange. The track was released in 2018 as part of Blood Orange’s album “Negro Swan.”
The song has a dreamy and hypnotic quality, with a steady beat that builds as it progresses. The vocals are soft and soothing, creating an ethereal atmosphere that perfectly complements the visuals of the advert.
Why It Works
The choice of “Orchid” for the Gucci Guilty advert is no accident. The track has a unique sound that fits perfectly with the brand’s aesthetic. Gucci has always been known for its bold and unconventional approach to fashion, and “Orchid” reflects that same spirit.
The lyrics of “Orchid” also tie into the themes of freedom and individuality that are central to the Gucci brand. In the chorus, Blood Orange sings:
“Forget all your cares
Let them fall by
We can make it right”
These words perfectly capture the essence of what it means to be guilty yet free, which is precisely what Gucci stands for.
The Visuals
Of course, music is only one part of what makes an advertisement engaging. The visuals used in the Gucci Guilty advert are just as important as the music itself.
The video features Jared Leto and Lana Del Rey exploring an opulent mansion while wearing clothing from Gucci’s latest collection. The dreamy visuals perfectly match the ethereal quality of “Orchid,” creating a cohesive and engaging experience for the viewer.
Conclusion
In conclusion, the song used in the Gucci Guilty advert is “Orchid” by Blood Orange. The track’s dreamy and hypnotic sound perfectly complements the brand’s bold and unconventional approach to fashion.
The lyrics tie into the themes of freedom and individuality that Gucci represents, while the visuals create a cohesive and engaging experience for viewers. If you’re looking to capture the same magic as the Gucci Guilty advert in your own creative projects, consider experimenting with unconventional music choices that reflect your brand’s unique spirit.