Graphic design is a form of visual communication that combines images, text, and other elements to create a unique visual representation. Graphic design can be used in many different ways such as advertisements, logos, websites, and other forms of media. Graphic designers use a variety of tools such as colors, typography, and images to create a desired effect.
What Is the Other Term for Graphic Design?
The other term used for graphic design is “visual communication”. Visual communication is the art of creating visuals in order to effectively communicate an idea or message.
It can be used in various mediums such as print materials, websites, videos, and more. Visual communication can also include animation and 3D graphics.
Design Principles
Graphic designers use a variety of design principles to create effective visual communication pieces. These principles include balance, contrast, emphasis, movement, pattern, rhythm, unity & variety. Balance refers to the use of elements in a composition that are arranged symmetrically or asymmetrically to create an aesthetically pleasing result. Contrast is the placement of two or more elements that are different in size or color next to each other which creates visual interest and draws attention to certain parts of the design.
Emphasis refers to making one element stand out by using size or color while de-emphasizing others. Movement is the flow of the eye through a piece which can be achieved through the use of line weight and directionality. Pattern uses repetition or rhythm to create an organized outcome while still allowing for creative freedom when designing an element. Unity & Variety combines elements together but with enough variation so that each element stands out from each other creating interest in the composition as a whole.
Types Of Graphic Design
Graphic designers can specialize in many different types of graphic design such as web design, logo design, print media design (magazines/newspapers), package design (labels/boxes), etc.. Each type requires its own set of skills and knowledge which will help you become successful in your chosen field. Web design includes coding languages such as HTML and CSS along with software programs like Adobe Photoshop in order to build websites from scratch or work with existing templates.
Logo design involves creating original logos that represent companies or products while taking into consideration branding guidelines and industry trends. Print media designs require knowledge about printing techniques such as CMYK color separation along with typography skills for layout purposes. Package designs will require you to have knowledge about materials used for packaging products along with understanding how consumers interact with those products on shelves at stores or online shops.
Conclusion: Graphic Design is often referred to as “visual communication” due its ability to convey ideas through images and text using various tools such as colors and typography combined with specific design principles like balance and contrast which enable designers to create effective visuals for all sorts of mediums including webpages, logos and print materials.