What Are the Terms in Graphic Design?

Graphic design is the art of creating visual representations of ideas, concepts and messages to communicate a message. Graphic design encompasses a wide range of disciplines and techniques, from logo design and typography to illustration and animation. The term “graphic design” is often used as an umbrella term that covers all areas related to visual communication.

Graphic designers have many different terms they use when discussing their work, such as composition, hierarchy, typography, color theory, grid systems and more. It’s important to understand the various graphic design terms in order to be able to effectively communicate with other designers and clients.

Composition is the arrangement of elements on a page or screen in order to create an aesthetically pleasing image. A good composition can make a page look organized and visually appealing. The use of grids, columns, margins and padding are all used in order to create an effective composition.

Hierarchy is the order in which elements on a page are arranged so that viewers can easily find the most important information first. Hierarchy is achieved by using size, color, positioning and other visual techniques such as contrast or emphasis.

Typography refers to the style and appearance of text on a page or screen. Typographic elements such as font size, font weight, letter spacing and line height can all affect how readable a piece of text is.

Color Theory is the study of how different colors interact with each other when placed side by side. Color theory can be used for selecting appropriate combinations for logos or other designs that will evoke certain emotions or feelings from viewers.

Grid Systems are frameworks used for organizing content on a page or screen in an organized manner. Grids are made up of columns which can be divided into sub-columns for further organization of content within them. Grids allow designers to create balanced layouts that are easy to navigate through while maintaining their overall aesthetic appeal.

These five terms are just some examples of graphic design terminology that every designer should understand in order to effectively communicate with other designers or clients about their projects or ideas. Other terms include negative space/white space, contrast/balance/unity/proportion/scale/texture etc., which all play an important role in creating successful designs.


Graphic design involves many different terms that need to be understood in order for designers to effectively communicate with one another about projects and ideas. Composition, hierarchy, typography, color theory and grid systems are just some examples of terms commonly used within the field of graphic design.