What Are Concepts in Graphic Design?

Graphic design is the process of creating visual content to communicate messages. It encompasses a wide range of activities, including illustration, layout, typography, and even photography.

Concepts are an important part of graphic design because they provide the foundation for the visual elements that will be used in a project. Concepts help designers think creatively and come up with innovative ideas that can be used to express their message effectively.

Concepts are the very first step in any graphic design project. They are abstract ideas that help to create the framework for a particular design.

A concept might be something as simple as a single word or phrase, an image or icon, a color palette, or even an entire concept board. The designer uses these concepts to brainstorm ideas and determine what direction they want their design to take.

It’s important for designers to have a clear understanding of what their concept is before they start creating visuals for their project. This helps them stay focused on the goal and ensures that their designs are cohesive and effective. It also helps them avoid getting stuck in a rut when it comes to creating visuals.

Once designers have established their concept, they can move on to create visuals that will bring it to life. This is where various elements of graphic design come into play such as typography, illustration, color palettes and more. These elements help designers create visuals that support their concept and communicate their message effectively.


Concepts are an integral part of graphic design because they provide the foundation for any project. Without concepts, it’s impossible for designers to create effective visuals that accurately communicate their message. By understanding what concepts are and how they can be used in graphic design projects, designers can ensure that their designs are successful and impactful.