If you are a fashion enthusiast or simply appreciate luxury brands, you might have come across the name Hermes. This French high-fashion house is known for its exceptional quality and craftsmanship, and one of the most recognizable aspects of the brand is its logo. In this article, we will take a closer look at the Hermes logo and what it represents.
History of Hermes
Before diving into the logo, let’s briefly talk about the brand itself. Hermes was founded in 1837 by Thierry Hermes in Paris, France. Originally a harness workshop that catered to European noblemen, the brand quickly evolved into a luxury goods manufacturer that produced items such as leather bags, silk scarves, and clothing.
The Hermes Logo
The Hermes logo is simple yet iconic – it features a horse and carriage against an orange background. The horse and carriage motif has been used by the brand since the early days of its inception when it specialized in equestrian accessories. The orange background was chosen as it was Thierry Hermes’ favorite color.
The Horse and Carriage
The horse and carriage motif of the Hermes logo symbolizes several things. Firstly, it represents the brand’s origins as an equestrian accessories manufacturer. Additionally, horses are often associated with power, gracefulness, and speed – all qualities that align with the image of luxury that Hermes embodies.
The carriage, on the other hand, represents sophistication and elegance – two qualities that are also synonymous with the brand. The combination of these two elements creates a logo that perfectly encapsulates what Hermes stands for.
The Orange Background
As previously mentioned, Thierry Hermes’ favorite color was orange – which is why it was chosen as the background color for the logo. But beyond personal preference, there are other reasons why orange works well for this high-fashion house.
Orange is a warm and vibrant color that is associated with creativity, energy, and enthusiasm. It’s also a color that stands out – making it the perfect choice for a luxury brand that wants to be noticed.
The Evolution of the Hermes Logo
While the horse and carriage motif has remained a constant in the Hermes logo, there have been several iterations of the design over the years. In 1950, the logo was updated to feature a more stylized version of the horse and carriage – which is still used today.
In recent years, Hermes has experimented with variations of its logo – such as using different colors or incorporating other elements into the design. However, no matter how much it changes, the horse and carriage will always remain at the heart of what makes the Hermes logo so iconic.
Conclusion
The Hermes logo is a perfect example of how simplicity can be incredibly effective when it comes to branding. The horse and carriage motif against an orange background has become synonymous with luxury, sophistication, and elegance – all qualities that are at the core of what makes Hermes such an iconic brand.
Whether you are a fan of high-fashion or simply appreciate good design, there’s no denying that the Hermes logo is one that will stand the test of time.