Are you a fashion enthusiast who is always on the lookout for the latest trends and styles? Then, you must have come across the names Versace and Versus.
These two brands are synonymous with luxury Italian fashion, but what sets them apart from each other? In this article, we will explore the key differences between Versace and Versus.
Background
Versace is a high-end fashion brand founded by Gianni Versace in 1978. The brand is known for its bold and colorful designs that exude glamour and sophistication.
On the other hand, Versus is a diffusion line of Versace, launched by Donatella Versace in 1989. The aim of creating this line was to cater to a younger audience while maintaining the same level of quality and style as their flagship brand.
Price Range
One of the primary differences between these two brands is their price range. Being a luxury brand, Versace’s products come with a hefty price tag.
Their clothing starts at around $500 and can go up to several thousand dollars for their couture pieces. In contrast, Versus offers more affordable options with prices ranging from $200 to $1000.
Design Aesthetic
While both brands share some similarities in terms of design aesthetic, they do differ in some aspects. Versace’s designs are characterized by bold prints, bright colors, and ornate embellishments like studs, sequins or rhinestones that give their clothes a glamorous and opulent look. On the other hand, Versus has more of an edgy feel with its use of monochromatic color schemes, leather accents, and graphic prints.
Celebrity Endorsements
Versace has always been associated with celebrity culture since its inception. Many A-list celebrities like Jennifer Lopez, Lady Gaga have been spotted wearing Versace on the red carpet. In contrast, Versus has a newer approach towards celebrity endorsements, collaborating with young and upcoming artists and musicians like Zayn Malik and M.I.A.
Target Audience
Versace’s Target audience is generally older, affluent individuals who appreciate luxury fashion. Their clothes are designed for special occasions like red carpet events or black-tie galas. In contrast, Versus Targets a younger demographic with its trendy and youthful designs which are more suited for casual events or nightlife.
Conclusion
In conclusion, while both brands are owned by the same family, they cater to different audiences with their unique design aesthetics and price points. Whether you prefer the opulent glamour of Versace or the edgy style of Versus, both brands offer something for everyone who wants to make a statement with their fashion choices.