When it comes to luxury fashion brands, Versace is a name that instantly comes to mind. The brand has been around since 1978 and has become synonymous with high-end fashion and glamour.
However, there’s often confusion among shoppers about the difference between Versace and Versace Jeans Couture. Are they two different brands or just different lines under the same brand? In this article, we’ll explore the difference between these two labels.
What is Versace?
Versace is an Italian luxury fashion company founded by Gianni Versace in 1978. The company offers a range of products including clothing, accessories, fragrances, and home furnishings.
The brand is known for its bold prints, bright colors, and glamorous designs.
The History of Versace
Gianni Versace founded the company in Milan in 1978. The first boutique opened on Via della Spiga in Milan and was an instant success.
The brand gained worldwide recognition after dressing several high-profile celebrities including Princess Diana, Elton John, and Madonna throughout the 1980s.
Unfortunately, Gianni was tragically murdered outside his Miami Beach home in 1997. His sister Donatella took over as creative director of the company and has continued his legacy ever since.
What is Versace Jeans Couture?
Versace Jeans Couture is a diffusion line of Versace that was launched in 1989. It offers a more casual and affordable range of clothing compared to the mainline collection.
The History of Versace Jeans Couture
The launch of Versace Jeans Couture was part of an effort to expand the brand’s product offerings while maintaining its luxury status. The collection features denim-based clothing along with other casual wear items like t-shirts, sweatshirts, and jackets.
Versace Jeans Couture has undergone several name changes over the years. It was first known as Versace Jeans and later became Versace Jeans Couture.
In 2000, the brand was rebranded as Versace Jeans Couture and became a separate entity from the mainline collection.
The Difference Between Versace and Versace Jeans Couture
The main difference between Versace and Versace Jeans Couture is their price point and Target audience. The mainline collection is the more expensive of the two, with prices that cater to a high-end clientele.
On the other hand, Versace Jeans Couture offers a more affordable range of clothing that Targets a younger demographic.
Another difference between these two labels is their design aesthetic. While both collections feature bold prints and bright colors, the mainline collection tends to be more glamorous with its use of luxurious fabrics like silk and leather.
The designs are often more intricate and ornate compared to those found in Versace Jeans Couture.
Conclusion
In conclusion, while both brands are under the same umbrella of Versace, they cater to different audiences with varying price points. The mainline collection focuses on luxury fashion with intricate designs at a higher price point.
Conversely, Versace Jeans Couture offers a more casual wear line with affordable prices suited for younger consumers.