What’s the Difference Between Versace Jeans Couture and Versace?

If you’re someone who is in love with high-end fashion, you must have come across the iconic brand Versace. Versace is a luxury Italian fashion company that has been ruling the fashion industry for over four decades.

However, there are two sub-brands of Versace that often confuse people: Versace Jeans Couture and Versace. In this article, we’ll dive deep into the difference between these two sub-brands.

What is Versace?

Versace was founded by Gianni Versace in 1978, and since then has been known for its luxurious clothing, accessories, fragrances, and home decor items. The brand is famous for its bold prints, vibrant colors, and innovative designs. It’s a name that carries immense prestige and status in the fashion world.

What is Versace Jeans Couture?

Versace Jeans Couture was launched in 1989 as a casual wear line under the main brand of Versace. The brand caters to people who prefer a more relaxed style while still maintaining the same level of luxury that the main brand offers. The sub-brand features denim clothing such as jeans, jackets, and shirts with bold prints and intricate details.

The Differences

The primary difference between these two brands lies in their Target audiences. While Versace aims to cater to high-end customers who value sophistication and elegance in their clothing choices, Versace Jeans Couture Targets a younger demographic who desire a more casual look without compromising on quality or style.

Moreover, there’s also a noticeable difference in pricing between these two brands. As expected, Versace’s prices are significantly higher than those of its sub-brand due to its exclusive nature and high-end clientele.


Another key difference between these two brands is their design aesthetics. While both brands incorporate bold prints and vibrant colors into their designs, Versace tends to lean towards more intricate and detailed designs, while Versace Jeans Couture focuses on minimalistic prints.


The logo is an essential aspect of any brand, and both Versace and Versace Jeans Couture have distinct logos. The main Versace logo features the brand’s name in a capitalized serif font with a medusa head emblem. In contrast, the Versace Jeans Couture logo features an italicized version of the brand’s name with a large “V” and “J” interlocked.

Final Thoughts

In conclusion, both Versace and Versace Jeans Couture are iconic fashion brands that cater to different audiences. While the main brand is known for its luxurious clothing and accessories that exude sophistication and elegance, its sub-brand offers a more casual look without compromising on quality or style. Ultimately, it all comes down to personal preference when choosing between these two brands.