What Is the Difference Between Graphic Design and Graphic Communication?

Graphic design and graphic communication are related fields, but the two differ in terms of their purpose and process. Graphic design is the process of creating visuals to communicate a message or concept. It is typically used for advertising, branding, and marketing purposes.

Graphic communication is the process of using visuals to convey a message or idea. It can be used in a variety of settings, including education, business, and healthcare.

Graphic designers typically work with clients to create visuals that are both aesthetically pleasing and communicate their desired message. This involves working with clients to understand their needs, researching relevant topics, developing concepts, and creating visual solutions that meet those needs. They use various tools such as typography, illustration, photography, color theory, and page layout to create a desired effect.

Graphic communication involves conveying a message through visuals rather than words. It can be used in many different contexts such as education, business presentations, product packaging, marketing campaigns, etc. This requires an understanding of the audience as well as an understanding of how to effectively use visuals to deliver a powerful message.

The main difference between graphic design and graphic communication is that graphic design focuses on creating visuals for advertising purposes while graphic communication focuses on conveying ideas or messages through visual means.

In conclusion ,graphic design uses visuals to communicate a specific message while graphic communication uses visuals to convey ideas or messages in different contexts. Both require an understanding of the audience as well as an understanding of how to effectively use visuals but they differ in terms of purpose and process.