What Is Resolution in Graphic Design?

Resolution in graphic design is the measurement of detail in a digital image or printed artwork. It is an important factor to consider when designing logos, illustrations and other visuals, as low-resolution images will appear blurry, jagged or pixelated when enlarged or printed. On the other hand, a high-resolution image will remain sharp and clear across different sizes and formats.

Resolution is usually measured in pixels per inch (ppi). For example, a 72ppi image would have 72 pixels horizontally and vertically for every inch of the image. The more pixels per inch, the higher the resolution of an image. The standard resolution for print is 300ppi, while web graphics are typically around 72ppi.

The size of an image also affects its resolution.

A large file such as a 16” x 20” at 300ppi would have 4800 x 6000 pixels. If that same file were to be reduced to 8” x 10” at 300ppi it would then only have 2400 x 3000 pixels – half the number and therefore half the resolution.

To ensure that your digital graphics look their best on any device or size, it is important to design with high-resolution files whenever possible. This will help ensure images remain sharp no matter how they are used or shared.


Resolution is an essential factor to consider when creating digital graphics for print and web projects. It determines how clear and sharp an image looks when enlarged or viewed on different devices. Most professional projects require images with at least 300ppi for print, while 72ppi is generally considered standard for web graphics. To ensure that your visuals look their best across multiple platforms, always design with high-resolution files.